Schedule - Showit United

United

Conference Schedule

2021

United Letter with Circle

3:00 pm

Registration Opens

  • Hosted by:

    Showit

  • Location:

    Presidential Suite

Join us in the Presidential Suite to get started on your United experience! Here, we'll have our professional huggers ready to squeeze you as you come in, get you hooked up with some seriously awesome swag and help you on any questions you may have in your United journey. We'll be hanging out here from 3PM - 6PM. If you can't make it, we'll open registration Monday morning at 8AM in the Kachina Foyer.

6:00 pm

Welcome Party

  • Hosted by:

    Showit United

  • Location:

    La Hacienda - The Buttes

Join us at La Hacienda for light cuisine and cocktails on Sunday night at 6 PM to get to know your new closest friends!

7:00 am

Yoga for Creatives

  • Hosted by:

    Allison Ewing

  • Location:

    La Hacienda

Allison will lead participants through a 45-60 minute all-levels yoga class that will focus on self-care and what that can look for you once you get home! We'll talk about the importance of mental wellness for all creative entrepreneurs and explore poses and techniques that will allow participants to feel their best. Whether you've done yoga before or you have never stepped on a mat, this class is for you! (Available Monday and Tuesday Morning)

7:30 am

Styled Shoots

Tina Marie Kraemer
  • The Notebook-Inspired Engagement Styled Shoot
  • Location: The Buttes

Visually drawing inspiration from the movie, The Notebook, learn techniques and prompts Tina uses at her sweetheart sessions to attain those sweet, natural, and candid expressions while creating a memorable experience for your clients.

8:00 am

Registration

  • Hosted by:

    Showit

  • Location:

    Kachina Foyer

If you missed Registration on Sunday, don't fear! We've got your back! And a new t-shirt to put on! Come see us in the Kachina Foyer to get hooked up with awesome swag and a hug from our pro huggers.

9:00 am

Monday Morning Main Session

Elisa Watson
  • Keynote
  • Finding Your Creative Cronies

Join Elisa Watson, Co-owner of Showit and writer over at ElisaJoyful.com as she inspires us with her keynote talk at United this year.

Amy & Jordan Demos
  • Keynote
  • Amy + Jordan Keynote

Our most valuable resource isn’t our money. It’s our time. And the world is demanding more of it now than ever. Most of us are overworked, stressed out and constantly feeling “behind.” But what if it doesn’t have to be this way? Learn how to combat the clock, take back your time, and live with clear, daily purpose – so you can have more margin for the things you want (and people you love) most… in a world designed to distract you from both.

10:30 am

Monday Breakout Sessions

James & Jess Wittmayer
  • Creating Content That Converts!
  • Location: Kachina 1

James and Jess will be sharing their insight into how to juggle a successful, multi-platform marketing system. They will be teaching how to create content from Instagram to Youtube. The pros cons and how to do it on a way that expands your business & income.

Bernel Westbrook
  • Building Brand Visuals with Intention and Alignment
  • Location: Pueblo

We will cover the four pillars of a sustainable brand and how you can bring your brand visuals, typography color palettes, etc in alignment with your business and your target client.

Ashley Nicole
  • Is Your Business Covered?
  • Location: Kachina 2

Highlight & explain the key insurance coverages all photographers need, provide real life claims examples to reinforce the need for appropriate insurance coverage, show attendees how to properly perform an insurance audit on their own businesses & provide them with a few do’s and don’t’s when securing insurance coverage.  Ashley is also leading a 5 minute fuel at United.

André Brown
  • Facebook Ads For Photographers
  • Location: Apache/Navajo

In today’s climate we need to be proactive not reactive in acquiring new clients. There is no better way to reach perspective clients where they are than with Facebook ads. In this class we will demystify FB ads and André will share his proven strategies to getting new clients and increasing your bottom line.

Laura Neff
  • The 20 Hour Work Week: How to Maximize Efficiency, Streamline Your Business, and Get Your Life Back
  • Location: Pima

Far too often, creative entrepreneurs un-intentionally swap their 9-5 jobs for a 24/7 one. Their dream job has now gotten in the way of their dream life. But the good news? Those two can go hand in hand. And that’s what this talk is all about. Through tangible tactics and frameworks, this talk will give creatives the actionable tools to work smarter in their business and save dozens of hours a week. All while growing profitable businesses that don’t require working around the clock.

Showit Design Partner
  • Website Coaching
  • Location: Kachina Lounge

Are you looking to improve your website or branding to better work for your business? You might benefit from sitting down with a designer to review your current website and branding. Schedule a FREE 25 minute session with a web designer who can help ask the right questions for improving your website and branding to better match your needs.Appointments will be taken closer to the conference opening.

10:30 am

Website Coaching

  • Hosted by:

    Website Coaching

  • Location:

    Kachina Lounge

Are you looking to improve your website or branding to better work for your business? You might benefit from sitting down with a designer to review your current website and branding. Schedule a FREE 25 minute session with a web designer who can help ask the right questions for improving your website and branding to better match your needs.Appointments will be taken closer to the conference open

11:30 am

Monday Lunch

Lunch, which is included in United Registration, will take place at Top of The Rock and Cholla Vista.

1:00 pm

Monday Afternoon Main Session

Allison Ewing
  • 5MF
  • Cultivating Calm: How self-care and mindfulness can transform your business.

Allison will lead participants through a 45-60 minute all-levels yoga class that will focus on self-care and what that can look for you once you get home! We’ll talk about the importance of mental wellness for all creative entrepreneurs and explore poses and techniques that will allow participants to feel their best. Whether you’ve done yoga before or you have never stepped on a mat, this class is for you! Allison will also be leading a Five MInute Fuel at United entitled : 5 Minute Desk Stretches for Creatives. 

Jihae Watson
  • 5MF
  • Recognizing Success When You See It

Encouraging the audience to make sure they have a purpose to their business, beyond making money.

Denise Karis
  • 5MF
  • Jump and the Net Will Catch You

Making a big life change is hard. What if it’s the wrong move? What if my promised net doesn’t actually appear? Three years ago, I made the leap and left my day job and while a net didn’t magically appear, something else happened. Let’s talk about making those big moves in your life!  Denise will also be leading a styled shoot at this year’s United entitled : A 5 C’s Inspired Elopement

Akua Konadu
  • 5MF
  • How to Use Strategic Storytelling to Grow Your IG Audience

During this 60 minute Breakout Session, Akua will walk us through how to grow our audiences through strategic storytelling on Instagram.  She’ll be sharing the reasons why storytelling is important, how storytelling affects the brain and the body, ways to share a powerful story and how to apply what you learn to your upcoming content. This breakout session will have a hands on exercise for you to walk through so you’ll be ready to grow your audience as soon as you leave the room. Akua will also be leading a Five Minute Fuel at United.

 

Katelyn James
  • Keynote
  • Making All Things New

Coming out of 2020 we all had to reimagine things. Life is different. How can we thrive through making all things new?

Jennifer Ryals
  • Keynote
  • How to Have Hard Conversations

In life and business, there will always be Hard Conversations that need to be had. Learning how to have these conversations in an effective way can only lead to understanding and success. As humans and as corporations this is something that we will be dealing with forever so don’t let your company (or yourself) be left behind the times!

Tyrenda Pentecost
  • Keynote
  • Mastering Darker Skin Tones

In this class participants will overcome the fear of photographing and editing darker skin tones. Creating flattering skin tones that stay authentic to the clients tone and allow photographers to diversity their portfolio and build confidence in working with clients from various backgrounds.

Ty will also be leading a styled shoot entitled Hybrid Wedding Photography

KT Merry
  • Keynote
  • A Business for Good

Doing good in the world, giving back, is often thought as something reserved for the 1%ers, the few that break free into financial freedom and have the privilege to give their money and time away to change the world. In KT’s mind, building doing good in your business from the start, in small, powerful and scalable ways, not only allows you to find purpose in your work but is actually good for business.

Mike Pacchione
  • Keynote
  • How To Make A Story Land

You know those people who tell stories and they have way too many details? Or they take forever? Don’t be one of them. Mike will walk you through what goes into a good story – whether for a speech, your website, or a simple conversation

4:00 pm

Monday Afternoon Styled Shoots

Shauna & Jordon Cooney
  • A Destination al Fresco Fête
  • Location: TBD

In this editorial, we are bringing a colorful and romantic wedding, inspired by al fresco dining, to life. Throughout your time with both Shauna and Jordon during this editorial, we will also be on-site to guide you on our styling tips and posing methods. Inspired by the drama of high fashion and a tropical paradise, this luxury-level shoot will bring the perfect mix of destination meets celebration to your portfolio. 

Kaci VanderHoek
  • Desert Elopement
  • Location: The Buttes

Adventure lovers, this is the shoot for you! Two couples will model for faux elopements in the beautiful Arizona desert. There will be western-themed styling with turquoise accents and cactus-focused florals. I will be sharing my go to photos to book more destination weddings and elopements. The details and timeline will be true to what a real elopement is like so you can help your clients plan their dream day. We will have a special animal guest you don't want to miss out on!

Michelle Harris
  • Astrological Wonderland
  • Location: The Buttes

All the different signs of the zodiac will be represented in a sea of navy, gold,
cream with intricate details and lush florals. I'll be teaching my famous
acronym for flow couple posing LASH and you'll have hands on posing
guidance if needed.

Julie Paisley
  • Desert Pastels
  • Location: TBD

Join Julie for an editorial shoot inspired by the dreamy light and pastel tones of the desert. The shoot will consist of 2 female models and the focus will be on capturing them in an editorial way full of movement and connection. Big fluffy colored dresses in muted pastel tones, and an abundance of florals mixed with beautiful light will help you create those “stop you in your tracks images” that everyone will be talking about.

6:00 pm

Monday Night Dinner

  • Hosted by:

    Showit

  • Location:

    The Social Hall

The theme for this dinner is "Real Artists Don't Starve"! We will be at The Social Hall, and we want to encourage you to come dressed up as your favorite artist, or even art piece! Major creativity is highly encouraged. You may even walk away with a prize! (Transportation will be provided.)

9:00 pm

Karaoke

  • Hosted by:

    Sponsored by ShootDotEdit

  • Location:

    Cholla Vista

Join us for a fun time of Karaoke and desserts! Held immediately after the Monday Night Dinner at the Social Hall, join us at Cholla Vista, at the Buttes. Come with your favorite karaoke tunes practiced and ready to impress! Always a great time, especially with DJ (cough, CEO, cough) Todd Watson hosting this fantastic event!

7:00 am

Yoga For Creatives

  • Hosted by:

    Allison Ewing

  • Location:

    La Hacienda

Allison will lead participants through a 45-60 minute all-levels yoga class that will focus on self-care and what that can look for you once you get home! We'll talk about the importance of mental wellness for all creative entrepreneurs and explore poses and techniques that will allow participants to feel their best. Whether you've done yoga before or you have never stepped on a mat, this class is for you! (Available Monday and Tuesday Morning)

7:30 am

Tuesday Morning Styled Shoots

Tyrenda Pentecost
  • Hybrid Wedding Photography
  • Location: The Buttes

Being a wedding photographer is challenging in itself but when it comes to incorporating film it can seem impossible. During this styled shoot participants will learn how to incorporate film into their wedding days while still maintaining a seamless workflow. We will talk about when to shoot film, how to roll film without missing important moments, and the importance of digital backups.

Jennifer Larsen & Tori Kelner
  • A Taco Bell Love Story
  • Location: The Buttes

Calling all Taco Bell lovers, we're not keeping things mild - this shoot is gonna be FIRE! A playful wedding themed shoot, with a unique twist on the Taco Bell color palette. There will be fun details and flair, in an unexpected and beautiful way! We have a fun vision for a unique styled shoot and we're so excited about it! #LiveMas 🙂

Denise Karis
  • A 5 C’s Inspired Elopement
  • Location: The Buttes

Inspired by a fresh take on the 5 Cs of Arizona (Copper, Climate, Cotton, Citrus, & Cattle), this styled shoot will emphasize posing with natural prompts and incorporate tips on how to create a balanced flat lay. We will have a couple, a styled bar with cocktails, a detailed flat lay, and a getaway vehicle as the four focal points of the shoot. We hope photographers find some fun twists on our modern take on the 5 C's and walk away with imagery that captures the bright and cheerful side of sunny Arizona!

Angie McPherson
  • Personal Branding Styled Shoot
  • Location: The Buttes

This hands-on styled shoot will equip you with tips and tricks for photographing a successful personal branding shoot. We’ll cover posing, choosing locations, setting up shots, and more!

Jennifer Ryals + Vanessa Hicks
  • A Pastel Disney Wedding In The Desert
  • Location: The Buttes

Two best friends, Vanessa Hicks and Jennifer Ryals are joining forces to bring you a styled shoot dreams are made of! A Pastel Disney Wedding in The Desert will not only be the happiest styled shoot on earth but give you the opportunity to learn from two top destination wedding photographers at this combined styled shoot!

9:00 am

Tuesday Morning Main Session

Laylee Emadi
  • Keynote
  • Overcoming Imposter Syndrome: Stepping Into Your Worth

Let’s come together and work toward getting over the imposter syndrome and comparison that we feel. It’s time to cultivate confidence in order to step into our greatness, build lives we love, and create impact for those around us!

Michelle Harris
  • Keynote
  • The Rollercoaster of a Hustler

In the Rollercoaster of a Hustler there are twists, turns, and times life will turn you completely upside down. Are you strapped inside or will you fall out? Are you going so fast that it could fly completely off track? We’ll talk about when, what, and how to get off safely.

10:30 am

Tuesday Breakout Sessions

Erica & Jon Hayes
  • How to Plan + Style a Killer Brand Photoshoot
  • Location: Kachina 1

In this breakout, Erica + Jon will walk through their tried and true methods to effectively understand a brand’s message and goals, and use that knowledge to plan and style a photoshoot to preach that message to their ideal clients!

Catherine Guidry
  • Pricing Hacks to Build a More Profitable Business
  • Location: Kachina 2

Now that you have your imagery down, the questions arise around your pricing. No one loves talking about money but everyone wants to be able to afford the lifestyle of their dreams, right? You might be wondering: Am I charging enough? Am I priced too high? Why am I not getting my ideal client to book? In this breakout session we will be diving into the specifics around how to price your photography based on specific pricing strategies, value perceptions and sales techniques that have proven to be successful over and over again. If you’re feeling like your business isn’t quite where it needs to be financially, and you’re ready for more…this class is for you!

Vanessa Kynes
  • Pinning with Purpose: Optimizing, Automating, and Repurposing Your Content for Pinterest
  • Location: Apache/Navajo

With over 450 Million users, Pinterest is the premier visual search engine to share your stunning visual content. In this breakout session, I’ll be sharing the why and what of Pinterest and how to use Pinterest to repurpose your content from Instagram Reels, Instagram Stories, podcasts, and blog content to grow your visibility on Pinterest AND drive traffic to your website.

Vanessa will also be leading a Five Minute Fuel entitled Using Pinterest for Photographers

Dr. Tomayia Colvin
  • Pricing for Profit
  • Location: Pueblo

Are you afraid to raise your prices but you’re not making ends meet? Are you worried that you’ll lose clients because they’ll think you’re overpriced? Join photographer and educator, Dr. Tomayia Colvin, as she talks you through the process of identifying what your photography skills are worth and how to charge for them

Jen Olmstead & Jeff Shipley
  • Extreme Makeover Website Edition. New decade, new you, new website!
  • Location: Pima

Grab a cocktail and join Tonic Site Shop brand and website design gurus Jen Olmstead and Jeff Shipley for an intensive, interactive, workshop-style session designed to take your website straight to the top shelf. We’ll address the toughest, most common website roadblocks and teach you how to overcome them with strategy, intention and damn good design. And we’ll show you how to adapt your website to an increasingly online, ever-more competitive marketplace and how to ensure your website is actually doing its job well — attracting and converting your dream clients.

Showit Design Partner
  • Website Coaching
  • Location: Kachina Lounge

Are you looking to improve your website or branding to better work for your business? You might benefit from sitting down with a designer to review your current website and branding. Schedule a FREE 25 minute session with a web designer who can help ask the right questions for improving your website and branding to better match your needs.Appointments will be taken closer to the conference opening.

11:30 am

Tuesday Lunch

Lunchtime! Yay! And this one is totally on us! Head to the Top of The Rock and Cholla Vista to fuel up!

1:00 pm

Tuesday Afternoon Main Session

Ty Wilson
  • 5MF
  • Working a Full-time Job while Pursuing Photography

What if I told you that working a corporate job while pursuing photography doesn’t have to mean you’re unsuccessful? Imagine a world where a career and passion can coincide, and not be intertwined. Being multi-disciplined can actually make you a better and more successful business owner.  Join Ty for this fast paced five minute talk at United this year! In addition, Ty will be leading a styled shoot this year.

Shauna & Jordon Cooney
  • 5MF
  • Tap Mute

In the world of social media, it is more important now than ever that we protect out minds and our hearts from the overwhelm of comparison, and that we find the courage to be true to who we are. The truth of it is, social media is a highlight reel of the good (and sometimes stretched truths), and it’s time that we all mute the little voice in our head that tells us that we aren’t good enough, smart enough, or cool enough.

Shauna and Jordon are also leading a styled shoot entitled Arizona Dream Wedding

Vanessa Kynes
  • 5MF
  • Pinterest for Photographers

With over 450 Million users, Pinterest is the premier visual search engine to share your stunning visual content. In this breakout session, I’ll be sharing the why and what of Pinterest and how to use Pinterest to repurpose your content from Instagram Reels, Instagram Stories, podcasts, and blog content to grow your visibility on Pinterest AND drive traffic to your website.

Vanessa will also be leading a Five Minute Fuel entitled Using Pinterest for Photographers

Bernel Westbrook
  • 5MF
  • Three Questions You Should Ask When Shopping For Your “Online Home”

We will cover the four pillars of a sustainable brand and how you can bring your brand visuals, typography color palettes, etc in alignment with your business and your target client.

Terri Baskin
  • Keynote
  • Terri Baskin Keynote

Have you ever been stuck in a business rut? Are you looking to elevate your client experience to create loyal and repeat fans who love to share you with their friends? Let’s walk step-by-step through this journey to create a
memorable experience that will keep your clients talking!

Kat Schmoyer
  • Keynote
  • The Quarterly Cure

Tired of spinning your wheels & never *actually* moving the needle forward?! Are you setting goals in your biz but you never find the time to make ’em happen?! Join Kat in this session to break down a Quarterly Planning system that WORKS!!

KiaMarie Stone
  • Keynote
  • From 0 to 100 :: How I Went from Homeless to 6 Figures

Join me as I share how I went from living in my car with my mom and 2 young daughters to having a 6 figure business within 24 months for the last 11 years. If I can do this; you can too!

Davey Jones
  • Keynote
  • The Only Question You Need to Answer to Win Business with Your Website

Davey shares how to effectively answer that question on your website… and wherever you show up to do business. Learn how to build a website that drives inquiries, the purpose of every page of a website, what people are really looking for on a website, how to overcome your web visitors’ objections, the fastest way to build authority and trust.

Devin Robinson
  • Keynote
  • Scale with Intention

In your business, you have two options: one is easier and faster but we all know it doesn’t always lead to the best outcome and a lot more headache. You might be able to scale your business quick but when you do that, are you scaling with intention? Are you designing an experience that leads to loyal employees, happy clients, and most importantly an amazing overall journey through your brand or services and a whole lot of money!

Sarah Kay Love
  • Keynote
  • How to Become Your Own Publisher

The world of publication is changing! We will discuss the top 5 ways you can market your own content without the big names behind you!

6:00 pm

Gala Cocktail Hour

  • Hosted by:

    Showit

  • Location:

    The Legacy Golf Resort

The pre-party is a glamorous event where you have cocktail in your hand and discuss all that you have learned at United. Or just sip and giggle because your brain is fried and it's time to party!

7:00 pm

The Gala in Pastel

  • Hosted by:

    Showit

  • Location:

    The Legacy Golf Resort

A night to remember with your some of your closest business besties! An up-do or down-do, it doesn't matter! Put on your pastel formal wear and get do you like no one can!

9:00 am

Wednesday Breakout Session

Akua Konadu
  • How to Use Strategic Storytelling to Grow Your IG Audience
  • Location: Kachina 1

During this 60 minute Breakout Session, Akua will walk us through how to grow our audiences through strategic storytelling on Instagram.  She’ll be sharing the reasons why storytelling is important, how storytelling affects the brain and the body, ways to share a powerful story and how to apply what you learn to your upcoming content. This breakout session will have a hands on exercise for you to walk through so you’ll be ready to grow your audience as soon as you leave the room. Akua will also be leading a Five Minute Fuel at United.

 

Laylee Emadi
  • Becoming a Creative Educator the Right Way; Turning Your Zone of Genius into Impactful Education
  • Location: Kachina 2

Let’s come together and work toward getting over the imposter syndrome and comparison that we feel. It’s time to cultivate confidence in order to step into our greatness, build lives we love, and create impact for those around us!

Hope Taylor
  • The Fast Track Business: Growing from a Hobby to a Thriving Business in Just One Year
  • Location: Pueblo

Hope Taylor began her business as a 17-year-old high school student. In between AP classes and cheer practice, she was able to graduate high school as a full-time business owner. In her first year, she grew her business into a six-figure company. In this signature presentation, Hope will be sharing a step-by-step breakdown of the marketing strategies she used to make it happen – and her no-fluff approach will leave you with pages of notes.

Cassi Claire
  • Dolla Dolla Bills Ya’ll
  • Location: Pima

Do you know EXACTLY how much you are making on every wedding booking? On every product you sell? Do you want to make more? This class will help you analyze your current rates under a microscope and help you set goals for the future. Each attendee will leave with Cassi’s Collection Creator – so you can plugin your numbers and see your profits at a glance!

Peter & Bridgette Charles
  • How to Double Your Bookings By Adding Video
  • Location: Apache/Navajo

Discover how adding video to your services could double your bookings and whether or not it’s right for your business. Learn practical steps on how to get started with video and how it can actually open up more opportunities for your photography.

Showit Design Partner
  • Website Coaching
  • Location: Kachina Lounge

Are you looking to improve your website or branding to better work for your business? You might benefit from sitting down with a designer to review your current website and branding. Schedule a FREE 25 minute session with a web designer who can help ask the right questions for improving your website and branding to better match your needs.Appointments will be taken closer to the conference opening.

10:30 am

Wednesday Morning Main Session

Vanessa Hicks
  • Keynote
  • Everything You Want is on the Other Side of Fear

You know what the number one thing that stops you from being successful? it isn’t the market. It isn’t even a pandemic. It’s Fear.

Shaun Gordon
  • Keynote
  • The Next Generations

Join Shaun for this motivational and moving keynote at this year’s United.

12:00 am

Wednesday Style Shoots

André Brown
  • Dramatic Photos with Off Camera Flash
  • Location: TBD

In this styled shoot, I will show you how to capture dramatic portraits that will wow your clients and level up your photography skill. We'll utilize OCF and multiple modifiers so you will know how to maximize all the tools in your toolbox.

Ty Wilson
  • Intimate LGBTQ+ Engagements
  • Location: TBD

Have you ever hesitated or wondered how to best serve and photograph LGBTQ+ clients? Perhaps you've never had the opportunity. In this intimate engagement shoot, we will cover how to create safe, intimate spaces to photograph LGBTQ+ clients. We will focus on connection, storytelling, and intimacy. You will have the opportunity to learn how to interact with queer clients respectfully and avoid common, unintentional mistakes. This shoot will take place offsite [location TBD] in order to create the experience of an in-home engagement session.

Erica & Jon Hayes
  • Magnolia Inspired Brand Photography Styled Shoot!
  • Location: The Early Avery

Hosted in a gorgeous home designed, built, and inspired by an award winning, HGTV featured firm, this styled shoot will teach you how to work with brands and bui;d your portfolio with personal brand, product, and food photo styling! This shoot will be held off site at The Early Avery (15 Minutes from the Buttes) Additional transport is required.

Registration Is not Open but enter your email to get notified when it opens